Transitioning from Intuition to Data: SME Growth and Customer Acquisition

This seminar explores practical strategies for small and medium-sized enterprises (SMEs) to shift from intuition-based management to data-driven decision-making. The session presents real-world case studies covering website optimization using GA4 and user behavior analysis, alongside initiatives where regional businesses successfully utilized data for recruitment and customer acquisition. The content is tailored for business owners, web managers, and marketing professionals aiming to improve operations through digital transformation and data analysis.