Beyond Dashboards: Humanizing Data to Align Technical Teams with Business Impact

This session explores how human-centered design, interviewing techniques, and strategic problem reframing help data practitioners align technical work with business strategy. Participants will learn to extract user needs behind stakeholder requests, reframe complex business problems, and implement co-design protocols to build cross-functional alignment. The presentation is led by Adam Haigler, a consultant and facilitator specializing in design thinking and creative problem-solving.