Data Talk: Leveling Up Video Game Analytics
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· 1021 Government St, Victoria, BC V8W 1X6, Canada
A discussion regarding the evolution and current state of data analytics within the video game industry. The session examines the application of tools such as A/B testing, causal analysis, and machine learning to analyze player psychology, retention, and game health, while comparing data strategies utilized by large AAA studios with those employed by independent game developers.
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