Customer Mind-Reading: How Buyers Choose
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· 78 George St #204, Ottawa, ON K1N 0A8, Canada
This workshop explores the Jobs-to-be-done theory to help founders understand buyer behavior and validate product demand. Participants will learn to navigate buyer deliberation, address competition from inaction rather than rivals, and refine their product pitch using a gift mindset approach. The session combines theoretical instruction with practical exercises to help attendees improve how they communicate the value of their products.
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